How to learn as your business grows with Mariella Tandy, Founder of Alemdara
In this episode we hear from Mariella Tandy, founder of fine jewellery brand, Alemdara as well as executive retail editor of Country & Townhouse magazine.
Alemdara was founded in 2015, inspired by a bracelet given to her by her Turkish mother-in-law who insisted she needed to wear it during her first pregnancy. Today she shares her advice on how she always knew she would be a founder, why failing is good and why your gut feeling is key at all times.
Mariella’s advice:
You can always change things about your business
Don’t be afraid to launch your brand and adapt it as you progress and gain more exposure, it doesn’t have to be perfect, just get going
Always ask questions, people are happy to give advice
Outsource if you don't know something to ensure work is done to a high standard
Be comfortable with trying things out; not everything is going to work out, but you have to be at peace with that
Be up for failing. It is always better to have tried something and for it to fail than to not try at all; there is no shame in failure and you will always learn from it
Try and block out external critics and focus on moving forward with your vision
Be sure of your product and keep assessing the market
Use an email marketing strategy to keep in touch with your customers
Trust your gut feeling
If you’d like to contact Mariella, you can reach her on Mariella@alemdara.com
Head over to Speakpipe to leave your voice note for future guests too.
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Edited by Milun Haggipavlou. Recorded & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.
FF&M recommends:
LastPass the password-keeping site that syncs between devices.
Google Workspace is brilliant for small businesses
Canva has proved invaluable for creating all the social media assets and audio bites.
For contracts check out Law Depot.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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