How to get people to listen to you with Maxine Laceby, Co-Founder of Absolute Collagen
Today we’re joined by Maxine Laceby, co-founder of premium liquid collagen brand Absolute Collagen. Having launched her business in May 2017 at the age of 49, following a period of 25 years as a full-time mum, Maxine scaled her brand from kitchen-table startup to a multi-million pound brand within two years.
Maxine has created one of the UK’s fastest-growing direct-to-consumer brands while managing both ADHD and dyslexia. Today she shares her advice for new entrepreneurs on building a business later in life and her insights into managing exponential growth within an e-commerce business.
Maxine’s advice:
Remember to be your authentic self, don’t attempt to imitate others
Be honest about what you don’t know
Employ people who you think are morally good; though it sounds naive, those are the people you will want to surround yourself with on a daily basis and represent your company
It takes a lot of courage when you've started a business to delegate and hand over the reins to somebody that you think is capable, but it is important to realise when someone else can do a certain job better than you can
Your brand must represent you; don’t be false
When you have complete faith in your product, then have the courage to showcase it
Make the time to network with like-minded people
Don’t be afraid to ask questions; do not leave a meeting until you understand everything or else that time would have been wasted
Have fun with your business
If you’d like to contact Maxine, you can reach out at absolutecollagen@b-theagency.com
Head over to Speakpipe to leave your voice note for future guests too.
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Edited by Milun Haggipavlou. Recorded & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.
FF&M recommends:
LastPass the password-keeping site that syncs between devices.
Google Workspace is brilliant for small businesses
Canva has proved invaluable for creating all the social media assets and audio bites.
For contracts check out Law Depot.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
How To Start Up is available on all major podcast distributors via our Linktree here